Ubisoft will be using this year's E3 as a chance to promote Uplay, their cross-platform rewards system. Their lineup will no doubt be crammed full of titles both hardcore and casual, from Assassin's Creed III to Rayman Legends, but it seems the publisher is also hoping to shine a spotlight on Uplay this year. During their press conference on Monday, June 4, questions from the community pertaining to this online feature will be presented by guest hosts.
Since its 2009 launch alongside Assassin's Creed II, the network has been integrated with 18 titles, with Assassin's Creed III joining the roster later this year. What it essentially does is allow players to earn points by completing specific in-game achievements -- referred to as "Actions." These points can then be spent on freebies through Uplay, including wallpapers, in-game outfits, and other such perks.
Last summer, Ubi announced plans to turn Uplay into an online pass system, dubbed "Uplay Passport." Starting with Driver: San Francisco, all games with online functionality would utilize the pass. Due to misprinted codes, however, this requirement was retracted for 360 versions of Driver.