Mobile games, while fun, often lack the lasting appeal that big-budget titles have. There's just no need for it, given the modest development costs casual mobile games tend to have. Well, Zynga is figuring that out firsthand, as reports show activity for OMGPOP's Draw Something have dropped significantly after their acquisition.
The mobile gaming giant purchased Draw Something from OMGPOP last month for a jaw-dropping $200 million, though the studio has since filed for bankruptcy. Interestingly, WebMediaBrands -- a service that monitors mobile activity through Facebook usage data -- is reporting that the number of daily active Draw Something users has gone down by several million after Zynga's buyout.
WebMediaBrands' data for the period between April 2 and May 2 showed a drop from approximately 14.3 million active users to 10.4 million. This only covers the percentage of users who connect to the game through Facebook, though that makes up a significant portion of the playerbase. Data also suggests that casual users (folks who play about once a month) are losing interest as well, albeit at a less drastic rate.
To be fair, 10.4 million is still an impressive community count, whether you're talking mobile or any other type of game. No correlation between Zynga's acquisition and the declining player base was suggested, but the timing is just impeccable.