Games For Windows LIVE didn't exactly set the PC gaming world on fire despite Microsoft's insistence that things would turn around both for the initiative and PC gaming's mainstream revival. Mainstream appeal sure as heck isn't a concern for Xbox LIVE on consoles, so it appears Microsoft will want to keep a good thing going by bringing over the brand to the upcoming Windows 8 software platform.
Microsoft was able to demonstrate Windows 8 today at its BUILD conference across a variety of devices, including mild-mannered netbooks and mobile devices. That's where the software and console giant confirmed that Xbox LIVE will be coming to Windows 8 in some form as well. According to Larry "Major Nelson" Hyrb, Microsoft's big plan is allow developers to easily integrate Xbox LIVE into their Windows 8 game development.
While this sounds like it's out with GFWL and in with XBL, it's just as likely that XBL on PC is an evolution of sorts for GFWL, simply rebranded. A more interesting possibility is that this is the groundwork for making Windows 8 a part of whatever Microsoft's next-generation console hardware could be. In any case, the big deal is that Microsoft is still working on giving PC gaming awareness a facelift with Windows 8. Microsoft is promising more details on how Windows 8 will leverage Xbox LIVE in the near future.