Likely you recall our news story from yesterday regarding developer Stardock CEO Brad Wardell's boycott of shipping service UPS, who had reportedly boycotted FOX News by pulling advertising in regards to racist accusations from host Glen Beck, directed to the President.
There was a lot of confusion and things taken out of context for all parties involved, so first thing's first: Wardell went in-depth on the issue in his blog since then, making note his comments were never intended or expected to make their way to the media. Elaborating, Stardock released this statement from him just now:
"We all have our political beliefs but my feeling is that if I can select between two shippers I will pick the one that doesn't use their ad dollars as a means to push their ideology onto a media network."
Irrelevant to whether or not we'd do the same ourselves, it seems a respectable enough opinion to us (don't make business personal or political when not required; respect personal freedom).
In any case, it turns out UPS never pulled advertising from FOX after all -- this is the response we received from the company's PR earlier today:
"We did not halt our advertising on FOX; we simply did not have any ads currently airing on FOX. This should not be interpreted as a decision to pull our advertising temporarily or permanently from the FOX network. In fact, a new advertising rotation began on September 14 to support the new The UPS Store online printing service. FOX is included in that rotation."
As for the previous report which claimed otherwise, UPS states the quotes were taken out of context.