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EA gives away 35 grand worth of gas, launches Mercenaries 2
Sean Ridgeley - Friday, September 5th, 2008 | 8:14AM (PT)


Hijacking London's Last Stop station

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Mercenaries 2: World in Flames
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London car drivers were pretty happy today when they noticed a certain company called Electronic Arts was giving out free gas (or petrol, if you prefer) - about $35,000 worth of it in fact. Well, some people were happy, anyway. Some were just angry at all the commotion the event caused. This is to promote the launch of their game Mercenaries 2, which happens today. A similar event was held last week in Los Angeles.

The Last Stop near Finsbury Park in North London was the location of choice, which was 'hijacked' by EA, and completely transformed into a military style bunker with jeeps, oil barrels, sandbag walls, and fully costumed actors (below) which pumped away for those after that sweet vehicular nectar.



The event is supposed to mirror events in the game, whereby a soldier takes posession of a local oil supply.

Mercenaries 2: World in Flames has been noted for its controversy, prompted by criticism from the Venezuelean government (where the game takes place). The body accused the U.S. government of trying to drum up support from Americans for a real-life invasion with the purpose of overthrowing the country's president Huge Chávez (Pandemic Studios, the developer, has previously made Full Spectrum Warrior, originally a training aid for the U.S. Army).

Source: Press release

Alternate Source: GamePolitics

Section: Console Games, PC Games

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Comments:

September 5th, 2008 4:12PM(PT)
kspiess
Great idea for an ad! $35,000 for this much publicity is fairly cheap.
September 5th, 2008 7:24PM(PT)
MrGrimm
I wonder who had this idea?

Also, it'd be great if these kinds of things happened more often. Think of the benefit for the customer! ;D
September 6th, 2008 2:13AM(PT)
Galacticdramon
Now how much is that if given in our money?

It's a good idea. People need petrol. Giving it out free naturally makes people interested.
September 6th, 2008 4:54AM(PT)
x_revenge
i saw this game on the top shelf of the ps3 games section of the video club i go to...i didn't find it on the ps2's section though, too bad, i wanted to play it, mercenaries was one of the very few shooter games i liked
September 6th, 2008 2:46PM(PT)
JT gAnGstA
Yeah you may as well get it for 360/PS3/PC, from what I have seen in videos, the ps2 version does not look as good as even the first mercenaries, released on ps2/ original xbox.
September 6th, 2008 10:31PM(PT)
x_revenge
quote JT gAnGstA
Yeah you may as well get it for 360/PS3/PC, from what I have seen in videos, the ps2 version does not look as good as even the first mercenaries, released on ps2/ original xbox.
well i did find it eventually, and i've got to say it really isn't that good, the first was better...and not to mention the loading times...0.0
September 14th, 2008 3:41PM(PT)
JT gAnGstA
Yeah, with so many other games coming this fall, Mercenaries 2 is not important.

- This news story is archived and is closed to new comments now -

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