Rumors coming from the far, far side of the pond (China) seem to suggest that ATI will be releasing a HD 3830 product next month. The card will be much like a HD 3850 (320 S.P's, 256MB, etcetera) but with a 128-bit memory interface. It will be priced around $119 and $129 dollars. While it seems that it'll have a very hard time competing up against the speedy and cheap 9600GT (often selling for around $149), ATI doesn't really have a good card currently at this price point, so it makes sense that they'd move to fill this gap.

It seems like the card will be a quite similar (or the same as) the HD 3690, which was only released in the East.

From my video card reviewing experience, I don't believe a HD 3850 with a 128-bit memory interface would be able to hold a stick to the 9600 GT's performance, but it is much too early to tell. However, on the other side of things, around that lower price point, $20 dollars can make all the difference.

Update: Website Fudzilla reports that the HD 3830 is going to be a China-only product. Presumably, ATI will just stick with the HD 3850 for now, bringing in price cuts as needed to compete.