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The rise and fall (and rise?) of Nintendo Power
Sean Ridgeley - Wednesday, March 26th, 2008 | 2:41AM (PST)


Exploring the latest issue of Nintendo Power: do some staff shakeups make for more credibility?

The rise and fall (and rise?) of Nintendo Power Image 1

Aeropause recently delved into the April 2008 issue of Nintendo Power, with the thought in mind: does the recent switch in publishers lend for more credibility? Nintendo has been contracting the work to Future US for awhile now by the way, though apparently much of the staff remains the same and helps out with the publishing.

For those not in the know, gamers have been criticizing and/or shunning the magazine for years now, the reason primarily being that its published by Nintendo, so, it must be biased, right? Or maybe they just never got over the publication's decision following the second issue, which featured Simon Belmont holding the head of Dracula. After receiving complaints from parents claiming their children were "having nightmares" because of it, NP steered clear of such "controversial" material, a relatively recent example of proof being the complete non-coverage of Conker's Bad Fur Day. This reminds me of when I had a copy of EGM out years ago around my family, including my kid sister. The cover featured a zombie from the Resident Evil series, and my parents at the time seemed horrified and forbid me to leave it upstairs, where my sister spent most of her time. Well, I didn't agree with them one bit, but hey, it makes more sense than what those parents did. I mean, if you don't like your kids seeing it, don't let them see it, right? It's a better reaction than complaining anyway and ruining some tasteful art for everyone else.

In any case, I used to read Nintendo Power a lot, and had a subscription one year, and though I was young at the time, I don't particularly recall any instance where I played a game and thought "those Nintendo Power people didn't know what the hell they were talking about," or reading a review and thinking "well this is clearly biased." Though, admittedly, I was significantly less discerning and cynical then.

But back to the point. Is it biased? Maybe. Possibly. Who knows? I'd need to go Metal Gear/EGM style and sneak into the offices under the cover of a cardboard box to really tell you the truth. Either way, there is an advantage here, and that is undeniable. Example (another ancient one, promise I'll update my archaic game magazine knowledge soon, okay?): I recall reading a diary of sorts in the magazine by a translator working on The Legend of Zelda: Majora's Mask under Nintendo back when. This to me was exciting, fresh and surprising. When had I seen anything like this in a magazine before? Never. And how likely would it have been had he not been working for Nintendo? Pretty slim. Point is, a game development company publishing a magazine about its own systems (and some games) arouses suspicion, but it also gives us a lot of exclusive and unique content (not saying it's all good, judging from Aeropause's description of the Smash Bros. Brawl feature, it sounds pretty wacky).

Yeah, Nintendo is a bit of a bitch (they were guilty of censoring NES games heavily in translations years ago, of course standards are somewhat more open now), but the magazine somehow retains a certain charm and lots of memories for me.

Oh, in the January 2007 issue's "PlayBack" column, which spotlighted Simon's Quest, staff member Chris Shepperd said the second issue's cover was "one of our favorite cover images of all time."

It ain't all bad, but I'd pick the ever-unrelenting Electronic Gaming Monthly over it any day.

Source: Aeropause

Section: Nintendo Consoles

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Comments:

March 26th, 2008 8:24AM(PST)
Robert Jung
I didn't start reading Nintendo Power until about three years ago, which means I was reading it before the Future US switchover. I was expecting NP to be full of pro-Nintendo bias, yet I never saw it -- their previews were generally positive (as all previews in other magazines are), but the reviews and editorials have consistently struck me as balanced.

If anything, given the not-too-subtle anti-Nintendo bias other gaming magazines and sites have shown (I'm still waiting to hear an explanation for EGM's derogatory non-review of "Endless Ocean" that doesn't sound like a fanboy apology), I'd much rather pay $20 a year for Nintendo Power than read the likes of EGM for free.

--R.J.
March 26th, 2008 10:47AM(PST)
chautemoc
Yikes, I hadn't hear about that. Just read. It's kind of gross, and from Crispin Boyer too, one of my favourite writers from the mag..although, it is print and there are a few ways you could take it, I mean, he's a pretty silly guy. But either way, they should've reviewed it. It's odd because the 1UP network reviewed it (of which they are a part), and loved it.
March 26th, 2008 10:50AM(PST)
chautemoc
Okay, nevermind..they have a monthly section called "nongaming monthly" where apparently they bash a new Wii game each time. Errr that's taking it just a bit far. Oh Egm..=/
March 26th, 2008 10:54AM(PST)
kspiess
I thought they stopped publishing that fine publication a number of years ago.
March 26th, 2008 1:51PM(PST)
SillyPuddee
Cool, you said bitch on the "news"
March 26th, 2008 1:53PM(PST)
chautemoc
IT WAS A POLITICAL STATEMENT.
Or maybe fashion.
March 30th, 2008 9:41AM(PST)
Tommy
I read NP because I like reading information about Nintendo without veiled (and not so veiled) insults. They don't seem biased to me (they're pretty handy with low review scores at times), it's just written by a bunch of people that love Nintendo. I also like to think I can tell when I'm being sold a game versus when I am being recommended a game.

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