It seems that the British Intelligence service MI6 has decided on a new advertising campaign: the agency plans to throw ads into the new Splinter Cell games, such as SC: Double Agent.

Perhaps taking a cue from the U.S armed force's recruitment game/tool, America's Army, MI6 will be paying a fee to embed some targeted ads into future Splinter Cell games, in hopes of interesting potential new recruits. The Government Communications Headquarters -- a part of the MI6 that concentrates on surveillance -- is orchestrating the campaign. Whether or not it's thanks to looming baby-boomer's retirement dates, or just dwindling interest in the joining the intelligence field, it seems that MI6 is having a bit of trouble recruiting enough qualified staff. Only a few years ago, for the first time, they placed ads in newspapers, looking for potential new agents.

If there is one game that seems like a good fit for the advertising campaign, it would be in the Splinter Cell series: in which you often play a secret agent, sneaking and smiting your way to victory, for your country, against the machinations of nefarious, ruckus-causing, weapons-wielding no-good doers.

The spokesperson for the Government Communications HQ said that they are looking specifically for "computer-savvy, technologically able, quick thinking" people. And while they realize that many playing these games would be too young to sign up for the MI6, the spokesperson said that they ads may help "plant the idea in the heads of younger players." Spokeswoman Kate Clemens also said that "gamers are loyal and receptive to innovative forms of advertising."

It makes you wonder what forms of recuirtment will be out there in five, or ten, years down the road. Will future regional winners of  Supreme Commander 3  tournaments be offered scholarships to military academies? Or maybe junior Crips and Bloods gang-members will recruit potential drug-dealers out of Grand Theft Auto 7 Online? 

One thing is for almost certain, however: advertising in games is going to explode into an entire new massive field of marketing and advertising over the next long-while.