Valve co-founder Gabe Newell let out some steam (sorry) and announced that during last weekends 50% of sale Left 4 Dead had a 3,000% increase in sales.
Yes, you read that right - 30 TIMES as many copies sold at half price than at "full" price, beating the launch sales numbers.
They apparently had a 16x increase in the number of Steam customers at the same time.
Other interesting stats for Steam that weekend:
- 35% increase in sales with 10% off
- 2.45x increase in sales with 25% off
- 3.2x increase in sales with 50% off
- 14.7x increase in sales with 75% off
When will game companies, the music industry and the video industry figure out that if prices are perceived to be a good value (ie affordable) people WILL buy the products! Look how Blu-Ray sales are starting to take off now that finally the media is a bit more affordable, but frankly still has a way to go before people will buy a lot of disks. Look at how DRM-free MP3 music outsells crippled music.
The funniest part of this is that they (gaming/music/video) industries are only hurting themselves by pricing high... small margins on huge volume makes far more money than large margins on low volumes.