Neoseeker : News : Valve proves the obvious: Price games right, FAR more people buy them
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chautemoc Feb 19, 09
Hopefully they get the prices sorted out for the different regions sometime in the future...this is probably a good move toward that..
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Nagare Feb 19, 09
Prices must stay high due to the used game market. If that is eliminated (one plan that is most likely to fail) the producers/publishers could afford to lower the prices of the games.
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bhenning Feb 19, 09
Nagare, that's a straw man argument, and invalid. If retail prices fell, used prices would fall as ppl would buy the new in box game.
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huntyr Feb 19, 09
The advantage that steam has is there is no used game market. I bought L4D at 50% off because I don't like paying full retail value for a game i'm downloading, thus the game should be cheaper since there is no CD, box etc.

Besides, 50% off is a good deal for some zombie killing fun.
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kspiess Feb 19, 09
quote Nagare
Prices must stay high due to the used game market. If that is eliminated (one plan that is most likely to fail) the producers/publishers could afford to lower the prices of the games.
I don't believe that at all. Used markets for clothing, cars, books, and everything else never seemed to kill the market for new products.

If game developers want to reduce the used game market, all they need to do is to make keeping the game worthwhile. Whether that is from depth in gameplay (Civ 4), or well done multiplayer (Half Life 2), or steady updates (Sins of A Solar Empire), there are ways to convince people to hang on to their games.

People should have every right to be able to buy a used version of game that only offers one weekend's worth of entertainment.
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gerard way owns you Feb 19, 09
That picture is just...so redundant...
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samuraisushimonster Feb 19, 09
Yeah low prices get people to buy. The other week I bought Titan Quest off of Impulse for $3.99 on sale.
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BANDITO ATTACK Feb 19, 09
i think valve is the only commercial game company around right now that really, truly actually 'get's gamers.
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Gussimotto Feb 19, 09
If Valve were a single person, I would marry them.
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Shadow of Death Feb 20, 09
Well, let's hope that this is noted by developers/publishers....

Fat chance though.

I've been thinking about this for a while actually, since I myself am a bit hesitant to buy a game, even one that sounds interesting, at $59.99 plus tax, or whatever other high price games get released at (Like $69.99 -_-), I would be tempted to buy more games. It is like retail with any other product (pretty much), if you find a lot of products you like at prices lower than you were expecting, you'd be more tempted to buy them (on impulse or planned), and more likely to buy more of them.

Of course, shovelware and mediocre games will have a bit of a problem, unless they release them even lower (it IS shovelware, so it isn't like they spent a lot of money developing the games).
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ShadowJ Feb 20, 09
I've been saying this for years and finally people in the right area can and will do this. This is why I love Valve!

Fact is I have never understood as to why any company prices high, then it hits me...they think that if they make something for say £2 and sell it for £50 then they make £48 each time someone buys that product...but what if only 100 people buy it? That's £480.

So a rival company has a similar product, costs them £2 to make but they price it for £25, half the price. Ok they are making £23 per person and when 100 people buy it they make £230 but due to it being half the price, more people buy. To get around to the first company, this company would need to sell another 200 times to get £460...ok they lose £20 but for that £20 loss, they have 100 more clients than the first company

Overall it boils down to this, do you want more customers or more money? Well actually it's do you want more customers and money or just money fast?

Anyway I'm off to buy the Unreal Deal Pack for £23
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kspiess Feb 20, 09
I've always been saying that I thought game companies would be able to make more money by selling more games at lower prices. I'm glad at least Valve seems to have finally realized this.

I'd also be thrilled to see a much larger proportion of games coming out at the $20 - $30 price point. I think this is an under-serviced market, and this would really bring creativity and new ideas to games, because when you have $20 million dollars plus budgets for AAA titles, studios aren't likely to take any risks at all. And then we are left with tons of games that are just like last year's game of the year.
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chautemoc Feb 20, 09
Good points, Kevin.
Despite what I've said in the past, I can't say Prince of Persia bring priced at $30 (retail) wasn't a big factor in me buying it. I certainly didn't hesitate..
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