Update: turns out Shane is actually the Director of Business Development at the studio, not a developer himself. See the press release at the bottom.
Shane Bettenhausen. Described by fellow (former) co-workers as "Tender enough to be your lover. Strong enough to be your man." Missed by many following his being laid-off from Electronic Gaming Monthly (EGM)/1UP, following the UGO acquisition. There is some really bright news coming out of this story, though: he has moved on to make games.
The announcement comes today via Eat-Sleep-Game's podcast Rebel FM, where he revealed he would be going to Ignition Entertainment to do what he's long wanted. More than this, it was something that was going to happen anyway, as he'd planned it before the acquisition went down:
"I had been thinking about my next step for a long time now and I've been in games journalism for nine years now, which is a really long time, and one of my dreams from the beginning was to make games," he explained.
"I'll be helping to choose what games we publish, work on our games, promote our games, learn all these new parts of the business that I've never been a part of before. I'm really, really excited."
"I look all over, had a lot of different options, but this one looked like it had a lot of potential... I can help build it up, have a lot of creative input and help change the industry in some small way and I'm humbled by that."
Ignition Entertainment Ltd., a UTV Enterprise, a worldwide publisher and developer of videogames, announced today that Shane Bettenhausen has been tapped as the Company’s new Director of Business Development. As the former Senior Executive Editor for influential gaming media outlets Electronic Gaming Monthly and 1-UP.com, Shane’s extensive background and profound knowledge of videogames, coupled with his encyclopedic knowledge of the video gaming industry, perfectly primes Bettenhausen to spearhead the company’s development initiatives moving forward well into the ‘next gen.’
According to Shane, “I've spent the past nine years dissecting and evaluating games as a journalist, and I'm incredibly eager and humbled to finally get the chance to learn the other side of the business. I'm tremendously excited to help shape the direction of Ignition's future products, and I feel that together, we'll be able to craft experiences that entertain, challenge, and emotionally impact gamers.”
“We couldn’t be more pleased to have found Shane for this key role within our Company,” said Ajay Chadha, President of Ignition Entertainment. “He is smart, versatile, passionate, energetic and crazy - a perfect fit for Ignition!”