Neoseeker : News : EGM: "There was no decline", plus the "lost issue"
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kspiess Jan 8, 09
Huh. I'm surprised they cancelled the mag -- those seem like pretty strong numbers to me. I'm sure tons of magazines would like half a million subscribers.
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Guest Jan 8, 09
You know, I know many people who got the magazine as a subscription... but didn't actually pay for it. Numbers don't mean a lot if they don't explain the dollar amounts behind them. Still, ZD cancelling a magazine is not the same as UGO ending it. ZD did what ZD did, UGO came in to salvage what was left.
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kspiess Jan 8, 09
True. I suppose the most obvious way to look at it is that the magazine wouldn't have gone under if it was very profitable.

Video [trailers] killed the [magazine] stars.
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Guest Jan 8, 09
I don't necessarily agree that video kills magazines. After all, Sports Illustrated is still alive and well even after the advent of 24 hour sports networks and the web. I loved EGM (I didn't subscribe but I always bought it on newsstands) and I do believe there is room for a console-only videogame magazine. It's just that the economy doesn't support it right now, and ZD wanted out of the print business. Shame really. I would figure that videogames of all things would hit that magic 18-49 male demo advertisers crave.
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kspiess Jan 8, 09
I sort of said that 'cuz I had a song called Video killed the Radio Star my head, for some completely random and unknowable reason.

If I had to honestly appraise the situation, I'd say that magazines are at an extreme disadvantage due to the time periods involved. A website can be updated by the second, a magazine only once a month. For many topics this isn't a huge deal, but for hardware and games and such, it is a killer deal.

Not to say that any gaming magazine doesn't have a chance. But it is a bit of a battle for them.

Also taken into account is the rising cost of publishing, and the fact that people pay for magazine but visit websites for 'free' and they have a real challenge on their hands.

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