The Wii video service announced last week apparently has TV executives sweating bullets. The PlayStation 3 and Xbox 360 already offer such a thing, of course, but they haven't sold about 40 million units, hm? About half of these are online, so Nintendo is certainly in a powerful position.

The plan is to offer mostly free, ad-supported original content -- cartoons, cookery programmes, brain-training quizzes and lifestyle shows. Perhaps some retro broadcasting of those delightful Mario and Zelda cartoons is in order as well.

One Japanese television executive said they're now worried about the Wii becoming "the centre-piece of the living room". One at Fuji Television, Japan's largest commercial broadcaster, said it's "the stuff of television producers' nightmares".

Things can't stay the same forever -- perhaps Fuji should get with the times and offer its own streaming service, no?