Neoseeker : News : Xbox 360 sales see major increase in Europe

Xbox 360 sales see major increase in Europe
Lydia Sung - Thursday, December 4th, 2008 | 12:36PM (PT) 0 Favourites (0)


November 2008 most profitable month for EU sales

We know Black Friday isn't a European retail tradition, but along with positive performance reports from the post-Thanksgiving madness, Microsoft announced the Xbox 360's overwhelming success in Europe as well.

It looks like those price cuts helped because Microsoft is now saying that November proved to be the biggest sales month for European sales, outselling the PlayStation 3 across the region.  France, Spain, and Italy are gradually being won over as well.

"November was a very significant milestone for Xbox -- we sold the most consoles ever in our history in Europe, and are outselling PlayStation 3 week-on-week across Europe," boasted Chris Lewis, who is the Xbox EMEA ("Europe, Middle East, and Africa") Regional VP.

Data from GfK Chart-Track appear to back his claim, showing a 124 percent increase in Xbox 360 sales over the same period in 2007.  On the other hand, the Wii saw a 3 percent rise while the PlayStation 3 gained 43 percent. 

"Our strong partnerships with retail and with publishers have played a big role in this success," he noted.  "We are working closely with retail to ensure a steady supply of consoles throughout the Christmas season, and third-party games have been selling well on the Xbox 360 platform and providing great choice for consumers."

Lewis has no doubt that the September price cuts played a heavy part in swaying European consumers.  If all goes well, this holiday season should prove profitable for Microsoft.


Xbox 360 sales see major increase in Europe Image 1

Source: Gamasutra

Section: Microsoft Consoles

  • 0 thumbs!
    THM since Jan 2008 | Dec 4, 08
    quote
    "November was a very significant milestone for Xbox -- we sold the most consoles ever in our history in Europe, and are outselling PlayStation 3 week-on-week across Europe,"
    Hee Hee Hee, Sounds like a fanboy's comment regardless of statistics.
  • 0 thumbs!
    RabidChinaGirl since Oct 2007 | Dec 4, 08
    That's like the pot calling the kettle "black," THM.
    *cough*
  • 0 thumbs!
    L0GIN SLAY3R since Oct 2008 | Dec 4, 08
    quote THM
    Hee Hee Hee, Sounds like a fanboy's comment regardless of statistics.
    No offense, but you have said some very fanboy things yourself. In your main profile you admit your a Sony fanboy,which is fine, but don't call others fanboys as an insult if you are one yourself. You also say some fanboy statements in other articles, without statistics backing you up. He is not a fanboy, he is just telling it how it is, and right now the 360 is gaining ground fast.
  • 0 thumbs!
    Noraf45 since Sep 2008 | Dec 4, 08
    Hate to jump on you too, THM, but that was a quote from the regional VP of Xbox about their increased sales. Sure, it's a typical press-release quote, but it's hardly fanboyish and you'll get the same types of comments from VPs of any console.

    On another note, I did enjoy the last ine of the article.

    quote
    If all goes well, this holiday should prove profitable for Microsoft.
- This news story is archived and is closed to new comments now -

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