Microsoft wasn't all talk last month when it said it would be putting more resources into its Games for Windows (GfW) service -- looks like they're now trying to compete with themselves, that is, the Xbox LIVE Marketplace, with the Games for Windows LIVE Marketplace.

To set this up and enable all the other new LIVE features, you simply have to install the new 2.0 client, a 30 MB download. Note that if you're an XP user (and bless your little heart), you'll have to download a hotfix (link) to get it running.

Content is scarce at the moment -- just a few trailers and a demo for Viva Pinata, but it's a start, yeah? For primarily PC gamers, this is a real treat, so let's hope it'll turn out to be at least comparably as fun as the Xbox LIVE Marketplace and all the other things the service offers.