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YouTube has struck a deal with American online retailer Amazon.com in a move to increase revenues and create new advertising formats.
Links to Amazon.com's video game selection will soon begin appearing on YouTube, as well as links to the retail site and iTunes for music. EA Maxis' Spore will be one of the first games to get a link in this new advertisement campaign between the two internet giants.
In addition to games and music, YouTube hopes to eventually expand into movies, TV show, books, concert tickets, and other media-related products via related video clips on the site.
"There'll be lots of different solutions for lots of different problems," said Shishir Mehrotra, YouTube's director of product management. "We've tested a lot of things already, and we're going to be testing more in the future. Some will work, some won't."
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