Product Mini Profile Xbox 360 in: Xbox 360 links » user reviews faqs/guides

Microsoft, as you might expect, is bragging about its recent success in the UK, where it has outsold the PS3 by more than two-to-one following its recent price cut. Reportedly, sales have soared by over 214% in the last two weeks*, following over six million in sales in the first. The good news succeeds last week's of the 360 still maintaining decent sales (at last) in Japan.

The Xbox 360 Arcade was brought down to £129.99, making it the lowest priced edition in the region, though Microsoft says this is only part of the story, as the 'largest marketing campaign in the history of Xbox' is launching, 'inviting everyone to live their music, movies and family gaming ‘moments’ with Xbox 360 through new television, print and poster ads as well as a totally new look for Xbox.com.' Good God that sounds so corporate it's painful to read.

Chris Lewis, Vice President, Interactive Entertainment Business EMEA had this to say:

“This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK. We’ve seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season. Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we’re now the best-value next-gen console on the market with an entry-level ERP of £129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it."