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Grand Theft Auto IV publisher Rockstar Games and Microsoft are inviting Xbox 360 gamers across North America to participate in the Grand Theft Auto IV LIVE Weekend, starting today through September 28th.  In addition to engaging in some multiplayer mayhem online over Xbox Live, gamers will be entered into giveaways hosted by both companies offering some meaty prizes to participants.

After making sure their gamertag is already registered with the correct contact info at Xbox.com, participants can either register for the sweepstakes online, or download the "Cause Chaos LIVE Weekend Picture/Theme Pack" from Xbox Live Marketplace.  Then all players need to do is play GTA IV multiplayer over Xbox Live each day from now until September 28th, and they'll automatically be eligible.  Remember, you'll need XBL Gold level membership to take part in online multiplayer.

Once the LIVE Weekend event is over, 24 Hourly Prize Package winners will be drawn from all eligible entries.  These prizes range from apparel to miscellaneous knick-knacks, including a "N1K0" branded license plate if you're really into that.  The Hourly Prize Package winners will then be entered into the Grand Prize Package draw.  These prizes include a 12-month XBL Gold subscription, and an Xbox 360 Elite console.

Rockstar is also offering some prizes of its own for Social Club members.  All Social Club members who log in during the LIVE Weekend event will have a chance to win Rockstar's grand prize, a "high-end home entertainment system valued at over $6,000 USD".  The runner-up meanwhile will receive a special edition GTA IV-branded Xbox 360 console.

All winners will be contacted by email.  Even if you don't end up winning anything, LIVE Weekend will give you a shot at either pwning team members from Rockstar North and Rockstar Games who will be online during the event, or teaming up with them for even more madness.  Good luck!