At Apple's "Let's Rock" event in San Francisco, CEO Steve Jobs and his team galavanted about a stage in front of massive screens showing off their latest improvements for the iPod Touch and iTunes 8. 

One of these major updates may have gaming companies like Nintendo and Sony a little worried -- or not.   Toward the end of the presentation, an Apple ad boldly claimed, "It's the best portable device for gaming."

Jobs introduced a handful of games to be made available for the iPod Touch, including Need for Speed: Undercover, Real Soccer 2009, and Spore Origins.

Photos by Ryan Block / Engadget

Backing up the unspoken challenge, Apple announced that users "have downloaded 100 million apps" from the App Store.  That's a lot of apps; let's hope most of them aren't anything like "I am Rich".