London-based Pli Design Ltd is launching its latest eco-friendly product, a chair! Wondering why you're reading this? If not for the environment, well, know this: it's made from 100% recycled PlayStation 2s.

The launch for the thing is set for September 10 in London, at Sony Computer Entertainment Europe headquarters.

The "Reee chair", as it is called, is particularly notable because most recycled plastics come from a variety of sources. Not this baby, making it the first of its kind in its country. It's available for contract, education and domestic markets (I'm starting to feel like that dude on the Price is Right that yammers on about the junk you can win, here), and was conceived at the annual Eden Project Suppliers conference in Cornwall. Here the team discussed what could be done in terms of reusing high-quality plastic from electronics made by manufacturers, one of which included SCE.

Each chair uses 2.4kg of recycled plastic. As well, the parts are designed so they can be disassembled at the end of their life (yes, chairs die too), and recycled again and again. The production process required a fraction of the energy used for 'virgin' plastic which comes straight from oil barrels. Moreover, because the chair is completely sourced and manufactured in the UK, its much more environmentally friendly than your average chair, which travels from say, Asia.

Alex Whitney, Pli's design manager, said: "The simple idea behind the Reee chair is to produce a recycled furniture product in the UK that has style, function and durability but does not compromise its environmental credentials - so our customers don't have to compromise theirs."

Pli director Christopher Pett comments: "The Reee chair does not put a premium on the cost of sustainable living: it is priced competitively with other domestic and contract seating designs in the UK market. Pli's mission is to prove that sustainable businesses in the UK can compete on price and quality with imported products."

 From the press release:

The Reee chair will go on sale at the Eden Project's visitor shop in Cornwall and through selected retailers and contract suppliers across the country in September. During the London Design Festival it will also be available to buy in Selfridges, London, in the Designersblock pop-up shop located on the 4th floor.

The Reee chair launch will take place on Wednesday 10th September 2008, 6.30 pm to 9 pm at Sony Computer Entertainment Europe, 10 Great Marlborough Street, London W1F 7LP.