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Microsoft announces price cuts in Japan
Lydia Sung - Monday, September 1st, 2008 | 1:43AM (PT)


Prices now comparable to Nintendo Wii

Microsoft has announced a price drop on all Xbox 360 models in Japan in an effort to boost sales overseas.

The Arcade will be seeing the biggest change, dropping from 27,800 yen to 19,800 and putting the 360 Arcade at $182, which is less than the Nintendo Wii's price tag of 25,000 yen.  The PlayStation 3 currently goes for 39,800 yen, which converts to $369.

Two other Xbox 360 models will also be seeing price changes, said the Nikkei business daily news.

The recent price cuts might help Microsoft compete against Sony and Nintendo, whose firm footholds in Japan still present an obstacle for the American company.  However, Microsoft managed to outsell Sony in units last month with the release of Namco Bandai's Tales of Vesperia, putting the 360 ahead of the PlayStation 3 for the week ending on August 10.

The Nintendo Wii remains well ahead of both the Xbox 360 and PS3 in terms of sales.

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Comments:

September 1st, 2008 2:09AM(PT)
Invidia
Well not like microsoft is hurting for money or anything =p.
September 1st, 2008 9:00AM(PT)
Epic Fail Guy
The Japanese dont care about the 360 in any way, shape or form. This isn't going to help sales at all.

M$ lost Japan about 3 years ago...
September 1st, 2008 1:58PM(PT)
x_revenge
quote Epic Fail Guy
The Japanese dont care about the 360 in any way, shape or form. This isn't going to help sales at all.

M$ lost Japan about 3 years ago...
that's partly true, the 360 doesn't sell well in japan, that's no news however its not as if the companies in japan don't care about it, why would lost odyssey be a 360 exclusive, and why would square-enix decide to release ff13 for the 360 as well as make star ocean 4 a 360 exclusive?

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