EA Sports president Peter Moore is well aware of the action being taken by certain game companies in the United Kingdom against thousands of alleged file-sharers. While Moore remains opposed to software piracy in any form, he does not believe threatening consumers with legal action is the wisest course of action for publishers. Moore likely implicates the North American music industry's RIAA when he explains to GamesIndustry.biz his reasoning for a solution outside of suing your potential fan base:

"I'm not a huge fan of trying to punish your consumer. Albeit these people have clearly stolen intellectual property, I think there are better ways of resolving this within our power as developers and publishers.

"If we learned anything from the music business, they just don't win any friends by suing their consumers. Speaking personally, I think our industry does not want to fall foul of what happened with music."

Perhaps most importantly, Moore does not anticipate his parent company will be in the business of taking consumers to court for alleged piracy of their games:

"Regarding what EA needs to do - I can't comment on that. EA takes piracy very seriously, and people deserve to get paid for content they create. But as far as I'm aware, we have no plans, that I know of, to partner with Atari and Codemasters and chase down consumers."

Earlier this week, the floodgates opened for game companies in the UK to follow the path of the RIAA in threatening legal action against consumers believed to be engaging in software piracy, unless an out-of-court settlement is not first reached. The catalyst was a London Patents County Court ruling against an unemployed mother accused of downloading/sharing a PC game, requiring her to compensate the publisher for thousands of dollars in damages.

EA Sports President Peter Moore