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European game sales increase dramatically
Sean Ridgeley - Tuesday, August 19th, 2008 | 8:38AM (PT)


2008 shows bright future

Media Control GfK -- the "single, most comprehensive, accurate, multi-format, entertainment data source for Europe and Asia" -- has let loose some statistics on European video game sales, and the results are pretty spectacular. Note that these cover the first six months of 2008 as contrasted with the same period the year previous:

2008 European software sales
Region Northern Europe
Sweden Netherlands Germany   Italy Spain Portugal
Software sales +25.6% +57.5% +28% +39% +39% +25% +3.8%
Sales revenues     +46% +26% +30.5% +11% +19.8%

The firm attributed the increases to the "growing range of attractive games" for the current generation of consoles, which have now "heavily penetrated the European marketplace", as well as the continent-wide success of the Nintendo DS (its brain training games have dominated the software charts over there this year).

Ulrike Altig, Media Control GfK’s managing director said, “The game console has left the children’s room and made its way in the living-room."

Last month sales monitor Chart-Track reported similar findings: software sales during the same time periods saw an increase of 42 percent (to 31.1 million units), generating £738 million.


European game sales increase dramatically Image 1

Source: EDGE

Section: Console Games, PC Games

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Comments:

August 19th, 2008 10:48AM(PT)
x_revenge
"Sweden + 57,5%"

that's quite a raise in sales, the economical state must be good there

i'd like to see greece's sales sometime, probably they have decreased in the last years...
August 19th, 2008 2:23PM(PT)
DeathMonkey
I did read somewhere that an economic downturn would not affect the games industry much because it is an entirely product-led market. So the amount of games sold directly relates to the amount of awesome games out at the time.
August 19th, 2008 3:04PM(PT)
THM
In Australia, Games sales is really down at the moment because of higher interest rates of approximately 9% and higher inflation rates.




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