The gaming mouse market is a flexible one, if someone debuts with a mouse that isn't 4000dpi using laser technology and producing a 1000Hz polling rate then it probably offers something else worth mentioning otherwise it'll never make it shelves and find itself fighting around in a tiny niche area.
The Avatar is the latest venture by the company packing an ambidextrous design for players of either hand which is a nice perk these days, the read on the mouse is 2600dpi at peak using optical reading via LED and pulls in 5.8 megapixels a second for the processing speed. Not a bad show at all from the company. I think the overall look of it from the shots seems to prove it to be a decent entry into the market, 7 programmable keys can help quite a bit in gaming but one only knows how well all 7 of those work in practice as our prior reviews have shown that some buttons are a bit pointless or end up in the way in practice.
The company talks about the usual features which are always nice, adjustable DPI rates, programmable buttons for more control including some Macro settings which can be attributed to individual profiles for the mouse. with the Avatar coming in around $59.99 it's not that bad of a deal for someone that feels maybe the 3200, 4000dpi rates might be just a tad bit overkill for them and would prefer the ergonomics they can feel out of the Avatar over all else.
For me the Avatar doesn't look that bad as an entry, the base itself is a bit of an attention grabber as it extends out just a bit where the current G9 I have drops off the face of the earth quite abruptly on either hand grip.