Electronics Arts is proving to be quite persistent, having just extended their Take-Two offer to August 18. 

Take-Two still appears disinterested despite EA's earnest efforts.  Strauss Zelnick, Chairman of Take-Two Interactive, expresses such in a press release issued today:

"Take-Two's Board continues to be 100% committed to maximizing stockholder value and remains unanimous in continuing to recommend that our stockholders not tender their shares to EA. We are fully engaged in a formal process to evaluate strategic alternatives that have the potential to deliver greater value than EA's inadequate offer. As part of this process, we continue to engage in meaningful discussions with multiple parties, a number of whom have been conducting due diligence. We also remain absolutely focused on executing on our strategic and business objectives."

Ben Feder, Chief Executive Officer, stated that Take-Two's recent overwhelming financial success "demonstrated that [their] value-creation potential is greater than EA's offer," though EA's initial offer in February was rejected as inadequate. 

Since then, Take-Two has proven to be a powerhouse in the industry, fully capable of holding its own.  That being said, Take-Two's reasons for remaining independent are likely the very same incentive driving EA's unsolicited advances.  In light of other highly publicized mergers, EA might be concerned with keeping their high standing in the industry, with contendors like Vivendi joining with Blizzard Activision.