Sony's console chief executive Kaz Hirai has ambitions, and big ones: he's set a target of selling 150 million PlayStation 3's (long-term), aiming to surpass the PS2's record of 140m (the PS1 reached 102m). Currently, the console is barely one-tenth of the way there, with sales of 12.85m as of March. But Sony, bless their little hearts, are willing to face the cold:
“It’s not fun for me replicating the PS2 numbers. I’ve seen that movie already,” said Mr. Hirai to the Financial Times. “I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?”
Anyone who follows this stuff much or really, has just considered a console at all knows the main reason for the PS3's slow adoption is the price, which in turn is as high as it is due to the "Cell" chip and Blu-ray player.
I'm here wondering if Sony just shouldn't have gone the way of the Wii or 360 and said to heck with Blu-ray. Is there a high percentage of PS3 owners that bought the system with Blu-ray being a significant factor in the equation? Some studies seem to have suggested otherwise for the population at large, but personally, I just want a game system that plays games and is decently priced; I want something that specializes in one thing and does it well (though handhelds are an exception, being handheld and all). Technology works best this way; many of us know this. If I really feel so inclined toward a Blu-ray player, I'll go out and buy one, y'know? Of course, there's two sides to about everything it seems, and in a way I'm thanking Sony for helping popularize the format; surely in the long run it will be cheaper, faster.Anyway, it ain't all bad for the company. Partly due to killer apps like Metal Gear 4, sales have picked up, and they managed to outsell the 360 this June by almost two-to-one (MGS4 was released June 12). Yeah, the 360 has been out for a year longer, but it's not an insignificant feat.
Michael Pachter, a video games analyst at Wedbush Morgan Securities, says sales will improve greatly if the price drops greatly:
“It’s highly likely that when the PS3 gets below $200, it will sell as well as the PS2."
Will it ever get below $200? That seems crazy to me. The PS2 is $100-130 still, eight years after its release. But I think $300 would be a good, fair price to aim for over the next few years. Heck, the 80 GB model is already dropping to $399; I'd say Sony is on its way.