Digitimes reports that AMD may be increasing its market share in the GPU marketplace from 30% to 40% based on the success of its 4800 series of GPU's.

With the ATI Radeon 4850 priced at $200 - and in some cases less - often outperforming the recently introduced Nvidia 9800GTX sales of ATI cards are expected to increase; even with Nvidia cutting the price of the 9800GTX to $199 the 4850 is likely to sell in very high numbers, and let's not forget that the 4850 has noticably lower power consumption than the 9800GTX.

The upcoming Radeon 4870 with its higher clock speeds and faster memory may very well outperform the 9800GTX+ that Nvidia introduced as a response to the 4850.

One thing is for sure - the introduction of the 4850 at its $200 price point is definitely good for us consumers, as it puts unprecedented GPU horsepower in our hands for two bills or less - from both AMD and Nvidia.