NVIDIA's Roy Taylor ("head of video games") sat down with Eurogamer yet again to discuss PC gaming and its 'rivalry' with Intel.

Firstly, they don't see Intel as a rival at the moment, and secondly, they feel there's no real future in multi-core CPUs, but instead parallel processors (specifically, their parallel processor). Taylor says "we didn't invent that situation - that situation is just where it's at today."

One of the more interesting parts of the interview is when they get into PC gaming. Taylor says developers will have no reason to make PC-exclusive titles anymore, and claims the future of the PC as a console lies in 'improvements':

"The console is now a baseline. If you look at Gears of War or Assassin's Creed, they came out on console and they were great experiences - but the PC versions had additional aspects to them that also made them attractive, whether you owned the console version or not. The PC version was better. That's something that people need to get their heads around - the console is a baseline, the PC is going to be an improved version. That's an exciting future, and that's why I don't see anything threatening about console at all."

Exciting? Kind of. Kind of depressing a way, too, though. There are a couple of things he feels could help the PC gaming industry though, one being to demand manufacturers stop shipping systems with integrated cards, and two, to spread the message of 'Optimised PCs,' which are basically better balanced systems and not extremely high cost. The contention is basically that people who are interested in PC gaming but are afraid of the high costs need to be made aware they aren't necessarily going to have to spend a ton of money for a solid machine.

Definitely, there are many ways in which the industry could improve right now, and it's cool to see one of the biggest companies aware of these things. They seem like they're on top of it, so I'm excited to see what happens in the next few years, and if PC gaming gets a boost as a result.

Now, while I don't agree with Taylor's stance on piracy (mentioned in this interview and the one previous), I do respect his will to nurture PC gaming and satisfy people:

Eurogamer: If you look at NVIDIA's range, you've got a huge number of cards available on the market, but the numbering is meaningless - a higher number doesn't necessarily mean better performance, there are different configurations in terms of memory or clock speed. The only way a consumer can work it out is to read hardware sites. It's not a great consumer experience - isn't there a need for a simplification of what you offer?

Roy Taylor: Yes, there is. The simple answer is yes. We hear you, and you're not the first people to raise it - it is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question. We agree. We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem - so the simple answer is just "Yes".