Shortly after Electronic Arts CEO John Riccitiello mused that the market would see fewer mergers between video game companies thanks to slim pickings, Activision and Vivendi revealed their intentions to join forces and create the largest threat EA has yet seen. Naturally, EA is thinking they still have a few more developer acquisitions left in them after all.
Speaking at GDC Lyon, EA Partners' director of business development Nick Button-Brown believes there's always room for EA to support new talent, so long as they can fill gaps EA doesn't already cover.
"It's always possible. My primary aim is to find new IP and work with great developers whether we acquire them or not.
"It would have to work for both parties. There are no hostile takeovers, it has to be right. Look at Bizarre being bought by Activision. Bizarre were independent for so many years but then they felt like they wanted a little bit of shelter and it fitted. If we'd have been working with Bizarre, that would have been an interesting deal."
Concerning Activision Blizzard itself, Button-Brown explains that it will likely be another half a year before we begin to see just how well the new merger carries itself.