Youichi Wada, president of Square Enix, recently sat down with CNET Japan and gave his views regarding the console wars.
Taking into account the company's longstanding relationship with Nintendo and Sony, the outcome is surprising.
Wada apparently considers Nintendo's Wii console a toy more than a gaming machine and believes Sony is having trouble figuring exactly what the hell to do with the PS3. As for Microsoft's Xbox 360? It's hardcore!
To be more specific, Wada told CNET:
"The Wii is the antithesis of the Xbox 360. It's strictly for hardcore gamers. The attachment rate for the Xbox 360 is much higher than for the Wii. People who buy the 360 really like games... I think the current trend is that most people aren't buying the Wii as a game machine, but as a toy... It seems that Sony isn't sure what it wants to do. Is it making high-end electronics or a game console for gamers? I want them to clearly define their console."
He also dismissed the notion that his company survives on their Final Fantasy and Dragon Quest franchises, stating:
"If you look at our profits, franchises are 60 percent of our business, while new IPs are 40 percent. There's a misconception that we rely only on Final Fantasy and Dragon Quest, while these titles only make half of our business. It's just that people keep asking for new instalments".
Wada claims that SquEnix still produces new games, franchises and remakes, a healthy mixture which he believes is necessary if the company hopes to continue thriving.