With the planned Activion/Vivendi merger being potentially as large as Electronic Arts, there's still plenty of room for faithful franchises to continue thriving. Activision properties will likely be put to greater scrutiny with mainstream gamers (outside of Blizzard's projects, of course) thanks to hot licenses like Guitar Hero and Call of Duty, and those gamers may be pleased (if not unsurprised) to know that the merger certainly isn't expected to put a damper on these IPs.
In fact, Activision announces alongside news of the merger that its development partners are hard at work on new titles for the GH, CoD, and Tony Hawk series, among others. The developer/publisher will also explore new genres like racing; seeing as Activision recently snapped up Bizarre Creations, perhaps their "entry into racing" will be a new Project Gotham Racing game.
Activision is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
- #1 console gaming brand, Guitar Hero 2007
- Highly rated blockbuster, Call of Duty
- 10 multi-million unit selling franchises
- Stable of 12 wholly owned development studios
- Pipeline includes: Guitar Hero IV, Call of Duty 5, James Bond, new Tony Hawk, new DreamWorks titles, new Marvel titles and entry into racing with Bizarre