Despite Nintendo's efforts to alleviate the general "supply situation" surrounding the Wii, Nintendo of America President Reggie Fils-Aime surprisingly expresses a lack of confidence in being able to meet renewed consumer demand for the console this coming holiday season. In an interview with the San Jose Mercury News, Fils-Aime explains that his company is indeed ramping up production for the popular console, but at the same believes that consumer demand will keep supplies tight this Christmas... again.
"We have been sold out worldwide since we launched... Every time we put more into the marketplace, we sell more, which says that we are not even close to understanding where the threshold is between supply and demand.
"What I can tell you is that typically, our inventory is lasting a day... I don't think we will know when supply crosses with demand till after the holiday season.
"The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on. We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record we won't."
The Wii is certainly proving itself to be a success story for Nintendo even after all this time since launch, but the company also risks hurting consumers by repeatedly reminding them that retail stocks remain as endangered as ever thanks to "demand". Tons of people are buying Wiis each month, you just happen to be unlucky! As always, your retail experiences will vary.