In semi-secretive fashion, Apple co-founder and president Steve Jobs met with Volkswagen Chairman Marin Winterkorn a few day ago in California. Presumably over lunch, the two discussed was has been rumored that the two pondered over a "plan an intensive co-operation with the building of vehicles."
Hark! Doth this spell the birth of an iCar?
Most likely not, but more likely just another integration of the iPod and iPhone into those other technological devices that have become the staples of modern life. This has been done already, as was with the BMW 7 series of automobiles. The was also an integration of the iPod into a run of Honda Civic Hybrids not too long ago, but with less than stellar results.
But the possibilities are great for Apple and any perspective auto manufacturer who is looking to digitize their line-up a bit. What could be done?
- iPod dock (done to death, but still nice)
- Wi-Fi integration (easy to do)
- Hands Free Cellular with the iPhone (even better)
- GPS with the iPhone (the best)
It's all just speculation at this point however. Maybe something will happen, like a simple iVW promotion. Buy this limited edition car, get a free iPod, use it in your Volkswagen. Perhaps there's more in store for Apple and VW.
But in the end it's just another distraction for drivers who insist that they and only they should be allowed to chat on their cell phone, send text messages and watch DVDs whilst driving.