Blu-ray +1, HD DVD -1
A significant battle in the format wars was fought today.
Blockbuster -- the largest chain of video game and DVD rental shops in the world -- has decided to chose the Blu-ray format, over HD DVD, for their future stock choices. This decision might prove to be a decisive blow against HD DVD.
Since late last year, Blockbuster has been offering both formats to its customers. Blockbuster has stated that customers chose Blu-ray movies over HD DVD titles more than 70% of the time. Matthew Smith, Blockbuster's senior vice president of merchandising told the
Associated Press: "The consumers are sending us a message. I can't ignore what I'm seeing."
Similar to the Beta versus VHS format war from 20 years ago, both formats are wrestling each other to become the new marketplace standard for optical media. Since the beginning of the year, Blu-ray has been outselling HD DVD titles, as well as offering a larger selection of titles.
Ken Graffeo, the co-president of the North American HD DVD Promotional Group, was not pleased with Blockbuster's change of position. He said that "trying to make a format decision using such a short time period is really not measuring what the consumer is saying."
At least for now, Blockbuster will continue to offer HD DVD titles at 250 stores. But for exactly how long the HD DVDs will be available for rent has not been publicly determined.