Microosoft may no longer be selling 360 at a loss in North America
A year ago the total bill of materials (BOM) cost for the Xbox 360 Premium, including hard disk, the DVD drive, enclosures, the Radio Frequency (RF) receiver board, power supply, wireless controller, cables, literature, and packaging, reached $525, well above the retail price of $399, according to iSuppli. Considering the up to date BOM, Microsoft has managed to reduce the pricing of its console by over 38.5%.To be sure, the pricing for final retail hardware packages tend to factor in other costs, and the final price to be paid by the consumer could vary depending on where they live in the world. The figures above only really consider the profit Microsoft (reportedly) stands to earn from selling Xbox 360 consoles in North America alone, but admittedly this territory has always been a key market for the company. If nothing else, the company can afford to introduce new pricing points for the console thanks to lower manufacturing costs.
Alternate Source: X-bit Labs
Sections: Microsoft Consoles, Console Games

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