Data management solutions leader Iomega Corporation has unveiled the first portable digital media player to feature their innovative Clik! drive. The Clik! drives utilize round, 2-inch Clik! disks that have a capacity of 40Mb each, which is equivalent to 40 minutes or 12 near CD-quality songs. At a cost of US$9.99 per disk (in a 10-pack), the Clik! drive provides music enthusiasts better value than the current US$100 32Mb flash cards available for MP3 players. With a Clik! drive, changing the music becomes a matter of simply inserting a new disk.
"MP3 players with Clik! drives built-in give music enthusiasts virtually unlimited access to their music libraries and play lists," said Sung-Ho Chung, head of information technology, LG International Corp. "If the average user carries at least four hours of music, that equates to approximately six Clik! disks for $60.00 - or 7 1/2 32MB flash cards at $750.00..."
Sensory Science Corporation's RaveMP 2300 records voice messages and allows users to download MS Outlook names, phone numbers and e-mail addresses in addition to playing back digitally recorded music. As well, the RaveMP 2300 features nearly 10 hours of continuous play and skip-free sound via a built-in memory buffer, which is superior to current CD or Mini-Disc players.
"The RaveMP 2300 digital media player brings the power of Clik! technology's low-cost, high-capacity storage solutions to the digital audio movement," said Bruce Albertson, president and CEO, Iomega Corporation. "Digital audio players with a Clik! drive built-in offer a simple solution to assemble custom music libraries from the Internet or personal CDs, and make it possible and affordable to take those personal music collections anywhere. And at about $10 each, Clik! disks are inexpensive enough to give to a friend."
MP3 product development companies that are incorporating Clik! drives into their audio players include LG International Corp., Rexon Technologies, RFC, Frontier Labs, Sensory Science Corporation, Addonics Technologies Corporation, Varo Vision Co. and OptoMedia Corporation.
The RaveMP 2300 will begin shipping next month.
On a similar page, Iomega Corporation has also announced its first branded MP3 digital audio player. In addition to incorporating Iomega's low-cost removable storage solutions, the Iomega player will automatically recognize and play today's most popular digital music file formats, support both free and copyright protected content, features simple, intuitive controls, a customizable equalizer, drag and drop file transfer capability, fast USB connectivity, and a menu-driven, backlit display all designed in a compact, palm-sized enclosure.
As part of the scheme, Iomega has partnered with Interactive Objects Inc., a recognized leader in digital audio software, to develop the Iomega digital audio player's version of iObjects Dadio operating system. The Dadio operating system provides sophisticated file and memory management functionality and supports multi-threaded operations, needed for the dynamic loading of music encoded in various formats. It also enables features such as downloading music or managing play lists while listening to music and a high quality equalizer control system that enhances audio quality.
The Iomega digital audio player will be competitively priced with other flash-based portable digital audio players and is expected to be available through retail, catalog, reseller and www.iomegadirect.com distribution channels this fall.
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