Extending popular SNK franchises
SNK NEOGEO USA announces a new North American licensing partnership with Most Management LLC, in an effort to increase exposure of popular SNK franchises outside of the video game and arcade markets. This means that Most Management will assist SNK in licensing their characters and game titles to various consumer products companies:
"MOST MANAGEMENT plans to support SNK's worldwide fan base by entering into strategic licensing relationships with several toy, apparel and comic book companies. Plans for THE KING OF FIGHTERS 10th Anniversary beginning in 2004 include promotional tie-ins with SNK videogame releases, retailers and key promotional partners. "I am excited to be working with SNK," stated Marc Mostman, President of MOST MANAGEMENT "SNK is synonymous with classic arcade gaming, and has a strong library of video game properties and characters. Their ability to keep classic titles like THE KING OF FIGHTERS and METAL SLUG fresh is a tribute to their ability to understand the consumers who make up the billion dollar interactive entertainment environment.""