Oh, that wonderful merchandising money. It's something everyone should be surprised that Nintendo hasn't fully taken advantage of in North America up to this point. Finally they're getting their act together with the launch of the PokemonCenter online storefront. T-shirts, keychains, plushies, phone cases, pins, binders, cards and so on, each themed after fan favorites like Pikachu and Chespin.
Let me just repeat that. Everyone in North America can now order four different types of plushie Chespin without resorting to tourists on eBay or sketchy resalers. FOUR. DIFFERENT. CHESPINS.
If you ask any big move producer, any kids television show producer, or heck just ask the Skylanders guys, if you aren't doing merchandise then you're doing it wrong. Disney could likely subsist on mechandise sales for all of their cartoons alone. Angry Birds and Minecraft could probably do the same, judging by the amount of stuff I see in toy shops these days. A big merchandising push in North America alone may help out Nintendo more than most understand.
As for consumers, there are only positives to take away from the PokemonCenter shop. For one, the prices will be much cheaper than previous imports. I purchases a Tyrunt plushie for fellow Neoseeker Editor Lydia earlier this year for twice the price (she like the idea of having a t-rex devouring her foes). Shipping took weeks for the toy to finally arrive.
Considering how many Pokemon fans we have in the Neoseeker community, I just had to write something up for the PokemonCenter. Check the site out at PokemonCenter.com starting today.