Today marks the release of Ultra Street Fighter IV on Xbox 360 and PlayStation 3, by which I'm referring to the real version, the one that comes with every skin ever released for the Street Fighter IV series. The PC version will be arriving later this week, on Friday, August 8.
The full edition of Ultra Street Fighter IV should be available from retailers (hard copies) or for download from your respective services, be it Xbox LIVE or PSN/SEN, for a decent price of $39.99 USD. The PC version headed to Steam in a few days will run you for even less, with an expected price of $29.99; the digital upgrade will be $14.99.
Utra was initially released back in June as an expansion, which added more playable characters (Poison, Hugo, Elena, Rolento and Decapre), balance changes, additional environments, plus new features and modes. What the upgrade didn't include were all the previous Street Fighter IV costumes. Yes, all of them.