Nintendo believes its upcoming amiibo lineup of NFC-enabled toys with game integration could be just the golden ticket it needs to give the Wii U a much needed shot in the arm. Speaking with Polygon, Nintendo of America President Reggie Fils-Aime claims amiibo will have a "significant impact on driving the install base for Wii U" starting this holiday season when the first batch of figures launch alongside Super Smash Bros. for Wii U. amiibo figurine sales alone should play their part in contributing to the console giant's bottom line.
Not that Nintendo is expected to be anything other than enthusiastic about new business opportunities, but it's fashionably late to a party that started with Skylanders and Disney Infinity. Fils-Aime explains that Super Smash Bros. for Wii U presented the perfect opportunity for Nintendo to finally unleash amiibo. Nintendo's catalog of game characters (even outside of the Smash Bros. melting pot) lends itself to a figure lineup with inherently broad appeal, and Fils-Aime believes this will be an important factor that helps set amiibo apart.
The cross-game nature of Nintendo's roster of characters will also be another advantage. For example, a Mario amiibo could be compatible with more games outside of Super Smash Bros. Nintendo so far has showcased 14 amiibo figurines last week at E3, and Fils-Aime expects Nintendo to continue releasing amiibo figures throughout 2015.