Sony made it a point to apply any hard lessons learned from the PlayStation 3 in conceiving and eventually releasing the PS4, and it seems its efforts have paid off in spades just six months after the launch of the new console. In a corporate strategy briefing held in Tokyo earlier this week, Sony Corp CEO Kazuo Hirai confirms the PS4 is already profitable for the company on a "hardware unit basis."
Basically, Sony actually isn't taking a hit for every PS4 sold at this point thanks to factors including manufacturing and productions costs. That's certainly welcome news for the company as a whole as it expects to sit through another year in the red. What's more, Hirai believes the road is now paved for the PS4 to "generate more revenue" for Sony than the legendary PS2 did. If it is to be through unit sales alone, then the PS4 better be sticking around for the long haul. The PS2 managed to sell some 155 million consoles during its lifetime after all!
Lifetime sales for the PS4 rang in at around 7 million consoles worldwide as of early April. Hirai explains that growing the PS4 install base will be the key, and of course part of that relies on getting software support for the new platform.