CD Projekt RED received an interesting new facelift today, as the Witcher developer unveiled its new logo, the Northern Cardinal or REDbird. As for The Witcher 3, that's gotten a new logo too.
CD Projekt has pretty much kept the same logo -- a wolf amulet from The Witcher games -- since they were founded by Michał Kiciński and Marcin Iwiński back in 2002. The studio has come a long way in twelve years, so the change seems rather appropriate, especially with the symbolism behind their new REDbird. Adam Badowski, CD PROJEKT RED’s Head of Studio, offered up a rather beautiful explanation for it, too.
The Northern Cardinal that now so boldly represents this top European developer and their works represents the freedom CD Projekt embodies. They view themselves as rebels in the industry, and the REDbird reflects that devil-may-care attitude. Then there's the Rarog, a mythical firebird that symbolizes luck.
We are rebels and rebels are free. Just like birds. The Northern Cardinal, or REDbird, is what we see ourselves in the industry: intrepid, bold and confident; flying high and aiming even higher. The color, cardinal RED, is something that connects it with another bird, a mythological creature close to our cultural roots and heritage—the Rarog, a small firebird believed to bring luck to people. RED stands for energy, the inner fire that drives us; it represents something very close to everyone here in the studio—the creativity and passion we harness from within ourselves to make the best RPGs in the world.
Now that's about the most charming sentiment I've ever heard about a game company's logo. As for the new Witcher 3: Wild Hunt logo, CD Projekt wanted to emphasize the Wild Hunt in its name. By placing the "Wild Hunt in its center, the new logo casts the spotlight on the mask of one of its ominous leaders—general Eredin."
The Witcher 3: Wild Hunt will be out sometime in 2015, after being delayed earlier this year.