Candy Crush Saga developer King.com has filed a "Request for Express Abandonment" for its "candy" trademark in the United States. In light of the recent trademark fraud over Watch Dogs, King did in fact confirm that they were the ones that requested the abandonment. It's not all sweet news for smaller developers that have been bullied in recent weeks over the name of their apps, though. This filing applies only to the United States and King has till registed owns "candy" elsewhere.
Why exactly was the trademark withdrawn? According to a spokesperson, the company is going to protect Candy Crush with a trademark for Candy Crusher, a Blackberry puzzle game from 2009. King has no plans to abandon its trademark for "candy" in Europe, since intellectual property laws are different between the US and EU. The full statement reads as follows:
"King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP."
That's great and all, but why didn't King just trademark Candy Crush Saga to begin with instead of looking for other options to protect their property? Why play the role of the bully?