When you're in the news for something bad, it takes either a miracle or somebody doing something much worse to get the spotlight off. Japanese analysis firm ACE Securities may be trying to create a miracle by blaming Sony for Nintendo's current predicament. The company is currently suffering and expected to continue struggling with low sales performance throughout the year.
ACE released a study this week about Nintendo's forecasted loss. In that study is a list of things they expect to hear from the corporate management policy briefing president Satoru Iwata will be holding at the end of the month:
"In the corporate management policy briefing on January 30th the company is going to describe the future business policy:
1: Dealing with content development risks due to the consecutive failure to launch with high performance the 3DS and the Wii U.
2: Response to the problem of the inability to secure third party titles caused by SCE [Sony Computer Entertainment] investing heavily in the marketing cost of multiplatform software.
3: Due to the soaring development costs of home consoles making difficult to ensure profitability, we hope to hear an answer on the building of a new business model."
To be fair to ACE, not everyone is going to rush out and buy a Wii U just because the box reads "Nintendo." Some people want to see what it can do first, and Sony's doing just that through the Playstation 4 ads; the Wii U ads seem to lack a good bit of gameplay by comparison. Wal-Mart and other retail stores will throw some game footage into a commercial on occasion when a Wii U game goes on sale, but I really miss ones like these that come straight from Nintendo:
Those commercials were fun. They made me want to go out, buy a Wii, and have fun with it. Compare those with the "pitch" commercials for the Wii U: