Update: King has released the following statement in regards to this case:
“King has not and is not trying to stop Banner Saga from using its name. We do not have any concerns that Banner Saga is trying build on our brand or our content. However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future.”
Original (1/21): Mobile game developer King.com Limited, the company that brought you Candy Crush Saga, has decided that Stoic's The Banner Saga is potentially confusing to consumers and has filed a notice of opposition in the US trademark and patent office. Why? Because both game names include the word "saga." Apparently the fact that Stoic's recent hit is a PC game isn't enough for King, which, as the opposer in the document, claims:
"3. Opposer is a leading global developer and marketer of gaming software. Opposer offers computer programs and computer software for use in gaming and wagering; video game software, interactive video game programs; providing facilities for wagering and gaming; entertainment services, namely, providing online computer games; providing electronic games that are played via telephones. . ."
Correct me if I'm wrong, but The Banner Saga and Candy Crush already seem different enough to avoid any potential confusion. Banner Saga is downloadable through Steam to play on a PC or Mac (or even Linux if that's your thing), while King's various Saga games listed in the complaint are only available on Facebook, through King's website (browser), and the App and Google Play stores. This King may just be trying to intimidate Stoic and other developers from using the word "saga" in future games.
It's also interesting to note that King has recently trademarked the word "candy" and is using it to bully other developers into removing apps that use their trademark from the market place. Maybe they'll win this fight with Stoic if they do the same for saga? You can read the full complaint in the gallery below.