Japan. Sony's hometown market -- heck, one of gaming's largest markets and one that's has a huge interest in the PlayStation 4 and virtually no interest in the Xbox One. Yet the PlayStation 4 isn't even available there yet. Soon, however, that will change, and Sony's already getting ready for the big day. February 22. Mark today down as the day Sony's first Japanese commercial for the PlayStation 4 went live.
Say what you will about the PlayStation 4's launch in North America and Europe (though you should probably include the words "Huge Success" in your description), Sony wants to do its Japan launch right. That meant delaying their hometown launch from 2013 to 2014 just so they could ensure they'd have Japanese games available to buy day one. Knack and Killzone won't cut it for a Japane launch. It's a big risk, but Sony thinks it'll pay off.
Oddly, however, Sony's first Japanese PlayStation 4 commercial doesn't focus in on their upcoming Japanese games or any games in general really. Instead, the commercial showcases all of the launch events for the PlayStation 4 in other territories. It seems Sony's shifting marketing focus to capitalize on the console's sales success overseas. Nothing like good old fashioned envy to stir up those preorders.
PlayStation 4 will launch in Japan on February 22. Not only will it have all of the currently released launch titles available in the west, but also several Japan-exclusive titles too. That includes Dynasty Warrior 8: Extreme Legends Complete Edition, Nobunaga no Yabō: Sozō (Nobunaga's Ambition), Yakuza Ishin!, as well as Sudoku, Majong and Karaoke games. Dang, now they're making me envious.