Subnautica is now a thing, and what a thing it is. Developed by Natural Selection 2's creators, Unknown Worlds Entertainment, Subnautica is planned to be an open world underwater exploration and construction game. It combines elements of role-playing, sandbox, exploration and cinematic titles... or at least, it will. See, Subnautica is still in early-prototyping stages and is being made by a small team. Pretty crazy to reveal the game so early, eh?
In fact, the developer insists that this is not the game's official announcement -- they'd rather not build the expectation that this is the beginning of a marketing campaign. Unknown Worlds says that they're simply excited to share what they're working on. What it appears they're doing to me is setting up themselves up to deliver on both fronts. They can offer an extended, open development process that welcomes gamers into contributing to the process, while also creating a marketing campaign full of media assets and word-of-mouth advertising.
Part of that will be the open development process. Unknown Worlds will be opening the team up for discussion through Twitter and via the Subnautica forums. Early versions of the game will be offered to different tiers of their community as time passes by. Finally, starting today and next week with concept art, more and more content will be made available to the public for consideration. I'm thinking they're trying to reproduce Minecraft's success path.
Expect more news on Subnautica week-to-week, or check out the game's website for more information and access to a mail list that will keep its registrants up-to-date on the game. Open-world, underwater exploration and construction game. Hmm.