Child's Play is a great organization and just shows that gamers can be awesome people. Now, Deep Silver and Volition are teaming up with the charity organization, leading some rather cute Saints Row IV DLC. Yes, cute. Definitely not how you'd typically describe anything in Saints Row.
The new add-on pack, known simply as The Child's Play Pack, adds two outfits and a vehicle, all inspired by toys. Digital Dino and Robochimp outfits provide dress-up options, while a Retro Rocket vehicle lets you drive around in a new "car." I can definitely see the robot dinosaur as a common toy, but the chimp is pretty creepy.
Well, the point really isn't the stuff you get so much as the money you spend. All proceeds from the Child's Play Pack will be going straight to Child's Play.
The DLC pack is available for a limited time and only on PC, priced at $2.99 USD / EUR 2.99 / GBP 2.49. A special site for the DLC can be found here.