Google is on the defensive, and has responded to some of the flak it's been taking recently over draconian Content ID system. That, if you didn't know, is responsible for all those copyright notices that pop up on your YouTube videos.
Yesterday, Deep Silver spoke out against bogus YouTube copyright claims, and the industry, as a whole, has been pretty irritated with the video-hosting site. Well, Google isn't taking that sitting down. Today, they are defending their copyright detection methods, as a YouTube spokesperson explains:
"We recently enabled Content ID scanning on channels identified as affiliates of MCNs [Multi Channel Networks]. This has resulted in new copyright claims for some users, based on policies set by the relevant content owners."
"Relevant content owners" is a generous phrase. The problem with the new Content ID system on YouTube is that entities not affiliated with the content itself can still file claims. For instance, a company known as "4GamerMovie" was claiming countless videos of various video games, from trailers to Let's Plays, despite having nothing to do with any of those games. The result? Revenue from these videos go to 4GamerMovie, instead of the account that uploaded them.
The copyright claims would be perfectly okay if they were actually valid. Blizzard can claim Warcraft videos, Deep Silver can claim Metro: Last Light, and EA gets Titanfall. The issue that many YouTube accounts are having now is that the sudden influx of copyright notices are bogus, attached to shady groups such as 4GamerMovie.
The YouTube spokesperson also states that, "As ever, channel owners can easily dispute Content ID claims if they believe those claims are invalid."
Sure, except that YouTube often sides with the offending party. Needs more work, Google.