Imagine a dark room full of blinking lights, futuristic computers and servers lining up a path to... to what? Why, a glowing PlayStation 4 box, of course. With the greatest of care, a Japanese man wearing rich leather gloves reaches into the light and opens the box. It has begun. This is Sony's official PlayStation 4 box opening video and if it doesn't make you uncomfortable you've been on the internet too long.
It's understandable, of course, for Sony to put out their own unboxing video considering the dozens of terrible and boring ones that will coincide with the console's release. Get the good one out first and no one will care a bit for the follow-ups. But this... this video. Something about this video. It doesn't sit right.
Obviously there's a lot of referential imagery going on here. Futuristic technology hidden in the dark, but the PlayStation 4 sitting in the light as if heavenly. The man in the suit with expensive leather gloves, implying how premium, how valuable the material he's handling is. Picking up the console and having its face cast light upon both the man and the technology around him. The future is here, we are saved.
Or perhaps it's just a hokey PlayStation 4 unboxing video that no one at Sony really though about too much. "Yeah, just use the server room to do it! It's dark though, so make sure to take a lamp in there. Also it's kind of cold, so here are my gloves." Or maybe I'm just thinking about this whole thing way too much. Video games. The PlayStation 4 launches November 15.